Amid the burgeoning "companionship economy" and "emotional economy," the smart sleep industry is witnessing a pivotal moment of transformation. Recently, the "Sleemon AI & BrainCo Exclusive Strategic Partnership Signing and New Product Launch Event" was held in Shaoxing, Zhejiang. The collaboration will leverage both parties' respective strengths in the smart sleep sector and brain-computer interface technology to pursue comprehensive cooperation across product innovation, technological integration, and ecosystem development. This partnership not only elevates the synergistic growth of both companies within the smart sleep industry to new heights but also injects powerful momentum into the sector, heralding a new future for smart sleep driven by "AI companionship."
【A Power Partnership Empowered by AI to Upgrade the Industry】
The launch event adopted the highly innovative format of "lying down," which not only vividly demonstrated the brand's commitment to "comfortable experience" but also symbolized a cross-industry handshake between the sleep sector and brain science. This breakthrough transcends the conventional boundaries of sleep technology and marks the transition of the vision "Let No One Lie Awake Tonight" from concept to reality, opening a new chapter in the sleep health ecosystem.
In his address, Mr. Chen Ayu, Chairman of Sleemon, stated that since its inception in 1984 with spring mattresses, the company has dedicated 41 years to advancing sleep technology, driving its growth through innovation and reshaping the global influence of domestic brands. The collaboration between Sleemon and BrainCo is not only a strategic move aligned with new consumption trends and industrial upgrading but also stems from profound long-term considerations. By integrating BrainCo's non-invasive brain-computer interface technology, Sleemon aims to break through existing limitations in sleep monitoring. Building on this, the two parties will merge home furnishing with neuroscience to develop an active sleep optimization system where "the bed adapts to the individual." This initiative also supports the "Healthy China 2030" strategy and national artificial intelligence development goals, with the vision of creating globally competitive sleep technology solutions that enhance consumers' sleep experiences.
Chairman Chen emphasized that this partnership marks a critical milestone in Sleemon's strategic evolution from product-focused to ecosystem-driven development. It will further accelerate the company's transformation from a traditional bedding manufacturer into a "comprehensive sleep management service provider," delivering end-to-end services spanning precise detection, scientific intervention, and health management. The ultimate goal is to offer non-pharmaceutical solutions for the 1.5 billion people worldwide affected by sleep disorders, making quality deep sleep a natural restorative force and leading the sleep health industry to new heights.
At the signing ceremony, Han Bicheng, Founder and CEO of BrainCo, reflected on the journey of their collaboration. He remarked that as an international brand nurtured in Zhejiang, Sleemon possesses profound expertise in the mattress industry, and its sustained investment in product development and focus on technological innovation are truly impressive.
Han introduced that since its establishment in 2015, BrainCo has consistently dedicated itself to the research and development of non-invasive brain-computer interface (BCI) technology. To date, the company has successfully developed super sensors capable of accurately detecting EEG and neural signals, and has launched a series of neuromodulation products based on this core technology. He pointed out that sleep, being a fundamental human physiological need, still presents many unsolved challenges within the field of brain science. Technological breakthroughs in improving sleep quality are poised to have a profound impact on human health. This collaboration with Sleemon fully leverages the respective professional strengths of both parties in their domains and holds the potential to pioneer new technological pathways for the smart sleep industry, thereby driving product upgrades across the entire sector.
【World's First Brain-Sensing AI Product Launched, Achieving the Leap from 'Intelligent' to 'Wise'】
At the launch event, Xiao Shuo, Senior Vice President of BrainCo, delivered a keynote speech titled "Brain-Computer Interface and Sleep Technology." He highlighted that 300 million people in China suffer from insomnia, noting a clear industry shift from pharmaceutical treatments to high-tech solutions in sleep rehabilitation. Brain-computer interface technology naturally aligns with sleep rehabilitation needs due to its ability to accurately capture brainwave signals, rapidly monitor sleep states, and provide comprehensive multi-parameter monitoring. Through its patented non-invasive brain-computer interface technology, BrainCo has transformed complex hospital-grade EEG monitoring equipment into portable solutions. Its product, the Deep Sea Dolphin Sleep Aid Device, enables integrated sleep intervention through sound, light, and electrical stimulation. Clinical tests demonstrate that the device can reduce users' average time to fall asleep from 70 minutes to 30-35 minutes.
Xiao Shuo revealed that in the future, BrainCo and Sleemon will deeply integrate brain-computer interface technology with mattress products. On one hand, they will connect BrainCo's portable smart sleep solutions with Sleemon's mattress data, integrating them into a single app. This will allow users' sleep data and habits from their home bedrooms to be applied to non-bedroom scenarios such as hotels, business trips, and offices, enabling personalized sleep assistance through portable devices like eye masks and earphones. On the other hand, leveraging Sleemon's presence in mid-to-high-end business travel hotels, the two companies plan to use app and device synergy to create brain-computer interface-based sleep solutions for users in more spaces, expanding the boundaries of smart sleep scenarios. Based on this groundbreaking research, the joint new product—the AI "Baobao·BrainCo" AI mattress—was officially launched at the event. Dong Zhanlue, Co-President of Sleemon Furniture Co., Ltd., explained that the company's recently launched technology sleep brand "aise Baobao" series has already developed various sleep-aid modes and functions for users to freely choose and match, effectively improving sleep quality. However, achieving real-time, personalized sleep regulation tailored to individual needs still requires technological and product breakthroughs. The launch of the "Baobao·BrainCo" AI mattress truly leads the industry in achieving the leap from "intelligent" to "wise."
The "Baobao · BrainCo" mattress innovatively integrates EEG technology on top of its existing functions, achieving multi-modal data sensing fusion. It not only accurately monitors sleep states but also provides health risk alerts. By extracting the "relaxation index" from brainwaves, the product assesses users' physical and mental status in real-time, dynamically adjusting sleep aid interventions through intelligent pre-sleep regulation, adaptive in-sleep modulation, and natural post-sleep awakening. This significantly enhances sleep assistance effectiveness and deep sleep quality. Such technological advancement elevates the product from a singular role of sleep management to comprehensive health companionship, achieving a qualitative leap from AI-assisted sleep to AI companionship.
【AI Reshapes the Industry, Infusing Every Facet of Sleep with Intelligence】
The launch event also featured a thematic technology discussion panel, which delved into the industry context of deep integration involving multimodal technology, large language models, and brain-computer interface technology. Experts at the scene explored the leading role of artificial intelligence in the field of sleep.
Sleemon's exploration in the "AI companionship" domain had already been strategically initiated earlier. Previously, Sleemon jointly established the "Joint Research Center for Intelligent Sleep Technology" with Tsinghua University, pioneering the upgrade of its product system from "AI-assisted sleep" to a more humanistic "AI companionship" model. The current collaboration with BrainCo represents a deepened expansion in the "AI companionship" track, driving smart sleep products to evolve from functional provision to emotional companionship.
In this regard, Fang Yong, Deputy Director of the Sleemon Sleep Research Institute, stated that the support from Tsinghua University and BrainCo has "given wings" to Sleemon's sleep technology. Looking ahead, as the collaboration between Sleemon and BrainCo deepens, an intelligent sleep ecosystem centered around "AI companionship" is taking shape.
We believe that as Sleemon continues to advance its technological innovations in the field of sleep health, the vision of "A Sleepless Night for No One" is gradually transitioning from blueprint to reality.